Logo
  • Home
  • ·Media
  • ·McDonald's Rich commercial campaign video by PRETTYBIRD UK
Brand
McDonald's
Project"McDonald's Rich"

McDonald's "McDonald's Rich" 2023

Associated creatives

JANE
JANEPost Production / VFX
PRETTYBIRD UK
PRETTYBIRD UKProduction

Tags

group of friends walkingfriends walkinggroup of friendsfriendsmcdonalds restaurant

Description

This commercial campaign video titled McDonald's Rich, produced by PRETTYBIRD UK with post-production by JANE for McDonald's, features vibrant cinematic storytelling with dynamic lighting and rich urban settings. The narrative follows diverse characters enjoying spontaneous moments, highlighted by warm street lighting and polished camera work. The pacing is lively and energetic, capturing humorous expressions and playful interactions among friends and drivers. The video employs high production values, crisp color grading, and recognizable brand elements throughout.