McDonald's: McDonald’s Dulce de Leche Frappé – as cool as it gets
Brand
Date
Dec 2024
Description
This campaign for the McDonald's Dulce de Leche Frappé, developed by agency Alma, utilizes a mix of live-action technique and VFX to dramatize the release of the new seasonal beverage. The spot centers on a transformation at the drive-thru, where a standard menu board freezes over in a display of extreme cold. The aesthetic leans into a clean, commercial look, blending 3D render and CGI elements with location-based footage. The execution highlights the product's refreshment profile through a stylized contrast between a sunny exterior and the icy visual effects applied to the restaurant environment.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Pure White
Medium Grey
Olive
Background
House
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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