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McDonald's
ProjectMcDonald’s Dulce de Leche Frappé – as cool as it gets

McDonald's McDonald’s Dulce de Leche Frappé – as cool as it gets 2024

Associated creatives

Alma
AlmaAgency / Creative

Tags

mcdonalds drive-thru signmcdonalds signdrive-thru signfrozen menu boardmenu boardmcdonalds restaurant exteriormcdonalds restaurantrestaurant exterior

Description

This commercial video for McDonald's Dulce de Leche Frappe, created by agency Alma, opens with an exterior view of a McDonald's restaurant surrounded by palm trees under a partly cloudy sky. The camera pans upward toward the drive-thru menu board, which rapidly begins to freeze over with thick frost and ice. Text on the iced-over board highlights the new beverage and its regional names. The visual style is commercial and clean, capturing a playful take on extreme cold for a summer beverage campaign.