McDonald's: Loconomy Burgers
Brand
Date
Jun 2025
Description
McDonald’s highlights the impact of industrial food systems on rural communities in this documentary-style campaign, Loconomy Burgers. Created by Leo Korea, the project documents the daily realities of local farmers and the challenges associated with the decline of native crop varieties. The film utilizes a clean, live-action approach to capture the agricultural process, from active field operations to the processing of harvested crops. Through candid interviews, the work explores the brand’s involvement in supporting local agriculture and preserving endangered biodiversity within the food and beverage sector.
Style
Documentary, Horizontal, Clean
Industries
Color
Forest Green
Pure White
Background
Agricultural Land
Context
Advertising Campaign
Associated creatives
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