McDonald's Loconomy Burgers 2025

Description

This video documentary and advertising project for McDonald's titled Loconomy Burgers highlights the plight of local farmers and disappearing native crops in rural farming communities. The footage features tractors working in fields, agricultural conveyor belts, harvested produce, and interviews with elderly farmers discussing their livelihoods and the challenges of modern food uniformity. Created by agency Leo Korea, the campaign showcases how the brand stepped in to support local agriculture and protect endangered native crops.