McDonald's: Jump Scare
Brand
Date
May 2025
Description
McDonald's explores a cinematic narrative in this commercial titled Jump Scare, developed by agency partners TBWA Hunt Lascaris Johannesburg and production house Gentlemen Films. The spot follows a protagonist through an atmospheric, dimly lit interior, utilising low-key lighting and cool colour grading to establish a suspenseful tone. Through a live-action technique, the project shifts from the tension of the scene to reveal a cinema setting, framing the commercial as a story within a story.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Mustard
Jet Black
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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