McDonald's Jump Scare 2025

Description

This cinematic commercial video titled Jump Scare was produced for McDonald's by agencies TBWA Hunt Lascaris Johannesburg and Gentlemen Films. The narrative follows a young woman navigating a dimly lit, atmospheric interior filled with mysterious props, including a covered skeleton figure. Dramatic low-key lighting and cool blue colour grading enhance the suspenseful tone. The sequence builds tension before revealing an audience watching the scene unfold in a cinema.