McDonald's: Inspired by Big Mac
Brand
Date
Feb 2023
Description
McDonald's 'Inspired by Big Mac' is a promotional campaign exploring the cultural footprint of the iconic burger through diverse artistic interpretations. The film features a vibrant montage of custom designs, including a knitted dress, handcrafted footwear, and floral sculptures that mirror the sandwich's layered construction. Produced in collaboration with agency Cossette, the commercial leans into a clean, warm aesthetic. The work also integrates 3D character art, transitioning between live-action technique and digital assets to showcase a range of creative projects inspired by the product.
Style
Horizontal, Commercial, Warm, Clean
Industries
Context
Advertising Campaign
Associated creatives
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