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Brand
McDonald's
ProjectInspired by Big Mac

McDonald's Inspired by Big Mac 2023

Associated creatives

Cossette
CossetteAgency / Creative

Tags

mcdonalds big mac campaign videomcdonalds campaign videobig mac videomcdonalds advertisingcreative fashion designburger inspired art

Description

This McDonald's promotional video features a vibrant montage of artistic creations inspired by the iconic Big Mac burger. The sequence highlights various collaborations and designs, including a custom-knitted dress mimicking the burger's layers, handcrafted cowboy boots, and an elaborate floral arrangement sculpted to resemble the sandwich. Additional segments present 3D character art set against colourful studio backgrounds. The video is created for the advertising campaign by McDonald's in partnership with Cossette.