McDonald's: Fry Pull
Brand
Date
Dec 2023
Description
McDonald’s Fry Pull campaign, developed by the team at DDB Chicago, focuses on a minimalist visual representation of the brand’s staple product. The project features an overhead, top-down perspective that highlights the texture and color of fries against a saturated, solid-red backdrop. Utilizing live-action technique and clean studio lighting, the production centers on a high-contrast composition. A digital overlay provides specific promotional context, balancing the straightforward product focus with graphic elements.
Style
Horizontal, Commercial, Clean
Industries
Color
Golden Yellow
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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