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Brand
McDonald's
ProjectFry Pull

McDonald's Fry Pull 2023

Associated creatives

DDB Chicago
DDB ChicagoAgency / Creative

Tags

french friesfriesmcdonalds french fries

Description

This commercial video for the McDonald's Fry Pull project, created by DDB Chicago, features a top-down view of golden French fries scattered across a vibrant solid red background. On the right side of the frame, a white digital box with the number 023 and the text "fries until 2024" is displayed. The minimalist overhead composition emphasizes the bright contrasting textures of the potato strips against the saturated backdrop. The clean studio lighting ensures crisp shadows and accurate color rendering throughout the sequence.