McDonald's: Enter the Minecraft Universe

Apr 2025

McDonald's presents Enter the Minecraft Universe, an animated commercial that bridges the fast-food brand with the iconic sandbox video game aesthetic. The project features familiar characters including Grimace and Birdie navigating a structured, blocky terrain that mimics classic voxel-based game design. Developed by Wieden+Kennedy New York, the campaign utilizes 3D render/CGI techniques to integrate traditional character animation with stylized, digital environments. The execution employs atmospheric lighting shifts and high-contrast color grading to transition between day and night cycles across the animated landscape, with sound design provided by MAS-Music and Strategy.

Humorous, Horizontal, Cinematic, Clean

Animation, 3D render / CGI

3D Rendered Scene

Advertising Campaign, TVC / TV Commercial