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Brand
McDonald's
ProjectEnter the Minecraft Universe

McDonald's Enter the Minecraft Universe 2025

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound

Tags

animated charactersanimated charactercharactersgrimacebirdieminecraft universemcdonalds characters

Description

This animated commercial titled Enter the Minecraft Universe for McDonald's features classic characters like Grimace and Birdie exploring a vibrant blocky voxel landscape. The characters interact with pixelated blocks and terrain in a lush green environment reminiscent of the popular video game. The visual style blends character animation with a stylized digital world. Post-production includes bright colour grading and atmospheric lighting that shifts between daytime and nighttime scenes.