McDonald's presents Early Riser, a commercial film capturing the quiet start of a morning commute. The narrative follows a protagonist navigating pre-dawn roads before stopping at a drive-thru for a coffee and breakfast, emphasizing the transition from darkness to the first light of day.
Produced by STORY with agency support from Leo Burnett Chicago, the spot utilizes live-action technique and cinematic framing. The visual execution relies on moody, low-key lighting to establish a grounded, atmospheric tone throughout the sequence. Post-production and VFX services were provided by Flavor Chicago, with additional support from Cutters Studios.
