McDonald's Early Riser 2015

About

This commercial video for McDonald's titled Early Riser depicts an early morning routine. A man wakes up in the dark and drives his car out into the pre-dawn light. He visits a drive-thru window where a smiling worker hands him a McDonald's bag and a warm cup of coffee. The scenes are shot with moody, low-key lighting that transitions into the soft glow of early morning streetlights.