McDonald's: Chicagoland
Brand
Date
Sep 2023
Description
This McDonald's commercial, titled Chicagoland, captures a series of morning interactions within a bustling city square. Produced by ELEMENT, the live-action spot highlights crew members distributing breakfast items and McCafe coffee to local commuters. The project leans into a clean, bright aesthetic, utilizing natural light to frame urban street elements and autumnal foliage. The composition centers on candid exchanges between staff and pedestrians, ultimately shifting to product-focused close-ups of breakfast sandwiches and hash browns.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Jet Black
Pure White
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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