McDonald's Canada: Steal My Fries
Brand
Date
Mar 2023
Description
McDonald's Canada explores late-night dining in 'Steal My Fries,' a commercial spot centered on a customer enjoying a meal outdoors. The production features a live-action performance framed against the atmospheric glow of an urban storefront, leaning into cinematic cinematography to define the nighttime setting. Developed by the team at Cossette, the project focuses on the quiet solitude of an evening visit. The soundscape is supported by Grayson Music, providing the audio environment for this short-form narrative.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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