McDonald's Canada

Ramen Tzatziki

Brand

Date

Jun 2024

Description

McDonald's Canada brings the Ramen Tzatziki concept to life through a high-energy animated commercial. The spot utilises a whimsical, factory-inspired aesthetic, featuring miniature conveyor belts, pneumatic tubes, and mechanical sorting arms that process french fries and sauce packets across a bold, red-hued environment. Developed in collaboration with agencies Cossette and tms, the project leans into a clean, playful visual language. The animation, delivered by Nexus Design Studio, focuses on dynamic camera movements that track the automated food assembly, blending 3D render and CGI techniques to create a rhythmic, mechanical flow.

Style

Horizontal, Commercial, playful, Clean

Techniques

Animation, 3D render / CGI

Industries

Fast Food

Color

Crimson

Pure White

Golden Yellow

Background

Set-dressed