McDonald's Canada: Menu Song Remix
Brand
Date
Apr 2024
Description
McDonald’s Canada taps into nostalgia with its Menu Song Remix, a music-led project featuring rapper Lil Yachty. The work leans into a surreal aesthetic, utilising vibrant colour grading and live-action techniques to frame the brand’s menu items within highly stylized, dreamlike environments. The visual production, led by production houses Circle Productions and Endeavor, centres on dynamic camera movements and playful transitions. Post-production and VFX work from The Vanity integrate whimsical animated elements, resulting in a polished, cinematic presentation that bridges traditional food advertising with a contemporary music video format.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Color
Crimson
Pure White
Background
Set-dressed
Context
Music Video
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