McDonald's Canada: Launch
Brand
Date
May 2023
Description
McDonald's Canada introduces a new mobile rewards initiative through this commercial spot, "Launch." The film centres on an imaginative airplane cabin setting defined by a saturated palette of neon pink and red light. Directed through a collaborative effort with Cossette, the live-action production captures a diverse cast of travellers interacting with the McDonald's app. The visual narrative relies on dynamic camera movement along the cabin aisle to showcase the brand's integration into the travel experience, supported by post-production work from Nimiopere and FORT.
Style
Horizontal, Commercial, Neon
Industries
Color
Crimson
Pure White
Navy
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.