McDonald's Canada: Fries
Brand
Date
Oct 2023
Description
McDonald's Canada presents a commercial spot focusing on the brand's core menu item, the french fry. The film highlights the quality of 100% Canadian potatoes through a series of close-up shots and intimate, candid interactions between two diners in a restaurant setting. Developed by agency partners Cossette, the project leans into a natural light aesthetic to ground the live-action footage in a warm, inviting atmosphere. The production features a focused approach to food styling and character interaction to capture the simplicity of the dining experience.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Golden Yellow
Scarlet
Navy
Background
Café
Context
TVC / TV Commercial
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