McDonald's Canada Fries 2023

About

McDonald's Canada presents a commercial spot focusing on the brand's core menu item, the french fry. The film highlights the quality of 100% Canadian potatoes through a series of close-up shots and intimate, candid interactions between two diners in a restaurant setting. Developed by agency partners Cossette, the project leans into a natural light aesthetic to ground the live-action footage in a warm, inviting atmosphere. The production features a focused approach to food styling and character interaction to capture the simplicity of the dining experience.