McDonald's Canada: Find your Fryternity

Aug 2024

McDonald's Canada explores the enduring bonds of friendship in their latest brand piece, 'Find your Fryternity.' The campaign leans into a documentary-style narrative, gathering candid reflections on companionship from a diverse group of individuals. The project weaves together modern cinematic sequences with archival-style home video footage to create a layered, emotive look at shared history. By contrasting contemporary live-action techniques with nostalgic textures, the film captures the progression of youth connections over time. Creative development was led by the team at Cossette Montreal, with production handled by Septième. The piece features a sonic landscape composed by Supersavant, while OMD Canada managed media placement.

Documentary, Horizontal, Clean, Nostalgic

Super 8 / 16mm

TVC / TV Commercial