McDonald's Canada: Eat the Code
Brand
Date
Jun 2024
Description
McDonald's Canada presents 'Eat the Code,' a commercial project that bridges the worlds of software development and quick-service dining. The film follows a developer working through late-night coding sessions, utilizing a clean, live-action technique to capture the intensity of a focused workstation. The narrative transitions from digital forum interactions to the reveal of promotional codes, punctuated by detailed macro food photography of menu staples like the Big Mac and french fries. The production was developed by agency Cossette, with media support from OMD Canada and PR by Weber Shandwick - Toronto.
Style
Horizontal, Commercial, Clean
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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