McDonald's Canada: Churros Masala

Brand

Date

Jun 2024

Description

McDonald’s Canada introduces Churros Masala in this animated commercial, which transports the product into a reimagined, futuristic airport terminal. The project leans into high-end 3D render/CGI and fluid motion graphics to construct a whimsical travel environment complete with custom delivery systems and branded packaging. Developed by creative agencies Cossette and tms, the campaign relies on a warm, saturated red and white color palette to highlight product placement. The execution features a minimalist approach to environment design, utilizing soft lighting to bridge the transition between bustling interior terminal shots and airy, cloud-filled exterior vistas.

Style

Horizontal, Commercial, Minimalist, Nostalgic

Techniques

Animation, 3D render / CGI, Motion Graphics

Industries

Fast Food

Color

Pure White

Scarlet

Background

3D Rendered Scene

Context