McDonald's Canada Burger 2023

About

McDonald’s Canada leans into a relatable, quiet atmosphere with this live-action commercial spot. The film captures an authentic restaurant setting, focusing on the preparation of a burger and the natural interaction of a patron enjoying a meal within the dining space. Crafted with a clean, warm aesthetic, the cinematography utilizes natural light to highlight the textures of the food and the environment. The production was spearheaded by agency Cossette, with production support from Feels Like Home and Free Society, and post-production provided by The Vanity and Saint Editorial.