McDonald's
40 Anniversary - CBO, 1955, McRoyal Deluxe
Brand
Date
Jan 2026
Description
McDonald’s celebrates a significant milestone with this campaign marking the 40th anniversary of its classic menu lineup, including the CBO, 1955, and McRoyal Deluxe burgers. The creative approach centers on high-fidelity food cinematography, employing extreme close-ups to emphasize the texture of ingredients ranging from sesame seed buns to melting cheese and crisp lettuce. Produced by 360FX with creative direction from Leo Burnett Italy, the commercial utilizes warm, glossy lighting to elevate the product presentation. The live-action technique creates a sensory-driven look, focusing on the assembly and visual richness of each signature item.
Style
Horizontal, Commercial, Warm, Glossy
Industries
Fast Food
Color
Caramel
Olive
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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