McDonald's: 40 Anniversary - CBO, 1955, McRoyal Deluxe
Brand
Date
Jan 2026
Description
McDonald’s celebrates a milestone anniversary with a commercial campaign highlighting three signature menu items: the CBO, 1955, and McRoyal Deluxe burgers. The project focuses on the construction of these products, utilizing dynamic camera movements to capture the textures of ingredients. The execution relies on warm, saturated lighting and a glossy finish to emphasize the freshness of the sesame seed buns, beef patties, and crisp produce. Produced by 360FX with creative direction from Leo Burnett Italy, the film employs a live-action technique to translate the appetite appeal of these classic burgers for the fast food market.
Style
Horizontal, Commercial, Warm, Glossy
Industries
Color
Caramel
Olive
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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