McDonald's 40 Anniversary - CBO, 1955, McRoyal Deluxe 2026

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This commercial video for McDonald's highlights the 40th Anniversary CBO, 1955, and McRoyal Deluxe burgers through vibrant close-up sequences. The footage features extreme close-ups of sesame seed buns sprinkled with bacon bits, thick beef patties topped with melting cheese, crisp green lettuce leaves, and rich creamy sauces. Dynamic camera angles showcase the layers of ingredients in rich, warm lighting with glossy product finishes. The campaign was created by agency Leo Burnett Italy and production company 360FX.