Max Mara
Max Mara Weekend F/W 2024
Aug 2024
Max Mara presents the Weekend Fall/Winter 2024 collection through an expansive outdoor fashion campaign. Shot on location, the imagery highlights a seasonal wardrobe defined by layered textures and earth-toned knitwear, outerwear, and tailored separates. The editorial series leans into a naturalistic aesthetic, utilizing soft natural light to define the silhouettes against rugged, water-side landscapes and lush park settings. The project was captured by photographer Alessandro Burzigotti under the creative direction of Susanna Cucco. The styling, managed by Sabino Pantone, emphasises rich fabric compositions and functional layering. Technical execution was supported by hair stylist Davide Perfetti and makeup artist Serena Congiu, with casting directed by Simone Bart Rocchietti. Models Nastya Honcharova and Noemi Kassa feature across the collection assets.
Editorial, Vertical, Earthy, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign
