Max Mara presents the Weekend Fall/Winter 2024 collection through an outdoor editorial campaign. The imagery leans into an earthy palette, captured under natural light to accentuate the rich fabric textures and layered silhouettes of the season. Featuring styling by Sabino Pantone, the collection is showcased across a series of coastal and park environments.
Creative direction for the project was provided by Susanna Cucco, with photography by Alessandro Burzigotti. The campaign highlights the interplay between structured outerwear and knitwear, set against stone and natural foliage. Hair styling by Davide Perfetti and makeup by Serena Congiu complement the styling, with casting by Simone Bart Rocchietti.
