Max Mara Max Mara Weekend F/W 2024 2024

Description

A campaign image for the Max Mara Weekend Fall/Winter 2024 collection, photographed by Alessandro Burzigotti with creative direction by Susanna Cucco. The shot features a female model smiling outdoors on a stone path framed by natural rock faces and lush green foliage. She wears a long camel-coloured coat over a light blue knitted cardigan, layered outerwear, dark trousers, and a cap. The lighting is bright and natural, accentuating the textures of the apparel and the surrounding landscape.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign