Max Mara

Feb 2026

The Max Mara Studio Collection SS26 campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place the focus entirely on precision tailoring and textural depth. Captured by photographer Giampaolo Sgura, the series leans into an aesthetic of quiet luxury, where muted grey and off-white backdrops allow the intricate details of each garment to take center stage. Under the guidance of stylist Margherita Moro, the collection breathes with contemporary poise, oscillating between structured double-breasted blazers and feminine lace ensembles that define the modern wardrobe. The visual narrative is elevated by the restrained beauty work of makeup artist Andrea Severino Sailis and the polished, effortless hair styling of Franco Gobbi, which together frame model Maya Vozhdaeva with a deliberate sense of calm. Utilizing a sophisticated blend of natural light and controlled studio strobe, the campaign highlights the tactile quality of the fabrics, from heavy wool to delicate floral lace. Each frame is composed with a focus on clean lines and a disciplined color palette, resulting in a lookbook that reads as both archival and forward-thinking. By championing this kind of elevated portraiture, the project reinforces Max Mara’s legacy of elegance, proving that when the execution is this exacting, the clothing speaks with a volume all its own.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion