Max Mara: Max Mara S/S 2025 Campaign

Feb 2025

The Max Mara Spring/Summer 2025 campaign presents a series of clean, editorial fashion portraits that emphasise the house's focus on structured tailoring and modern silhouettes. Directed and photographed by Craig McDean under the creative direction of Magnus Berger, the work explores a minimalist aesthetic defined by neutral tones and sculptural architectural settings. The series features models Vittoria Ceretti and Vika Evseeva, showcasing key pieces including the brand’s signature coats and tailored separates. With fashion editing and styling by Tonne Goodman, the imagery utilizes soft, directional natural light to highlight fabric textures against set designs by Piers Hanmer. The production is rounded out by hair styling from Esther Langham and makeup by Mark Carrasquillo.

Editorial, Vertical, Clean

Set-dressed

Advertising Campaign