Max Mara

Feb 2025

The Max Mara Spring/Summer 2025 campaign presents a series of editorial portraits that emphasise the collection’s structural tailoring and minimalist aesthetic. Captured by photographer and director Craig McDean with creative direction from Magnus Berger, the imagery leans into clean lines and soft, natural light to highlight textures in camel, white, and black silhouettes. The campaign features models Vika Evseeva and Vittoria Ceretti positioned against sculptural architectural panels and muted metallic interiors designed by Piers Hanmer. Fashion editor and stylist Tonne Goodman curates a look defined by precision, while hair stylist Esther Langham and makeup artist Mark Carrasquillo maintain a polished, refined finish throughout the collection’s presentation.

Editorial, Vertical, Clean

Luxury Fashion Houses

Set-dressed

Advertising Campaign