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Model Vika Evseeva in brown coat and white shirt holding a handbag for Max Mara

Max Mara Max Mara S/S 2025 Campaign 2025

About

This image is part of the Max Mara Spring/Summer 2025 campaign, photographed by Craig McDean with creative direction by Magnus Berger. The scene features model Vika Evseeva wearing a tailored brown jacket, high-waisted skirt, and a crisp white shirt with prominent cuffs, complemented by a brown leather handbag. The minimalist studio background features clean architectural pillars in muted neutral tones. Tonne Goodman served as fashion editor and stylist, with hair by Esther Langham and makeup by Mark Carrasquillo.

Brand

Project

Max Mara Max Mara S/S 2025 Campaign 2025

Keywords

model in brown coat brown coat coat brown jacket jacket white shirt shirt brown handbag handbag bag

Credits

Creative Director

Fashion Editor/Stylist

Styles

Editorial Vertical Warm Clean

Techniques

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign

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