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Max Mara
ProjectMax Mara S/S 2025 Campaign
Model Vika Evseeva in brown coat and white shirt holding a handbag for Max Mara

Max Mara Max Mara S/S 2025 Campaign 2025

Associated creatives

Ian Griffiths
Ian GriffithsDesigner
Magnus Berger
Magnus BergerCreative Director
Craig McDean
Craig McDeanPhotographer
Craig McDean
Craig McDeanDirector
Tonne Goodman
Tonne GoodmanFashion Editor/Stylist
Esther Langham
Esther LanghamHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Tyler Kohlhoff
Tyler KohlhoffDirector of Photography
Piers Hanmer
Piers HanmerSet Designer
Vika Evseeva
Vika EvseevaModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

model in brown coatbrown coatcoatbrown jacketjacketwhite shirtshirtbrown handbaghandbagbag

Description

This image is part of the Max Mara Spring/Summer 2025 campaign, photographed by Craig McDean with creative direction by Magnus Berger. The scene features model Vika Evseeva wearing a tailored brown jacket, high-waisted skirt, and a crisp white shirt with prominent cuffs, complemented by a brown leather handbag. The minimalist studio background features clean architectural pillars in muted neutral tones. Tonne Goodman served as fashion editor and stylist, with hair by Esther Langham and makeup by Mark Carrasquillo.