Max Mara: Max Mara F/W 2025 Campaign

Sep 2025

Max Mara presents the Fall/Winter 2025 campaign, a fashion editorial captured by photographer Craig McDean. The imagery features model Angelina Kendall set against a windswept, rural landscape, leaning into a moody and earthy aesthetic defined by soft directional lighting. The visuals focus on the textures of the collection, with styling by Tonne Goodman featuring knitwear, leather opera gloves, and structured maxi skirts. The production involved a specialist creative team, including hair styling by Garren and makeup artistry by Mark Carrasquillo. Set design by Stefan Beckman complements the atmospheric backdrop, with casting directed by Piergiorgio Del Moro. The campaign reflects the house’s seasonal focus on materiality and landscape.

Vertical, Commercial, Moody, Earthy

Soft Light

Overcast Sky

Advertising Campaign