Max Mara
Max Mara F/W 2025 Campaign
Brand
ProjectMax Mara F/W 2025 Campaign
Date
Sep 2025
Description
Max Mara unveils its Fall/Winter 2025 campaign, featuring model Angelina Kendall in an evocative outdoor series. Photographed by Craig McDean, the imagery leans into a moody, earthy aesthetic that emphasizes the tactile nature of the collection’s ribbed knits and structured leather accessories. The project incorporates soft directional lighting to capture the silhouettes against a sprawling, windswept landscape. Styling by Tonne Goodman balances the collection’s signature neutrals with polished detailing, while set design by Stefan Beckman provides the atmospheric backdrop for the seasonal campaign.
Style
Vertical, Commercial, Moody, Earthy
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Taupe
Beige
Espresso
Background
Overcast Sky
Context
Advertising Campaign
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