Max Mara
Max Mara Digital Campaign by Alvaro Beamud Cortes
Jan 2025
Max Mara presents a digital campaign capturing a series of portraits in a minimalist studio environment. The project centers on a coordinated selection of monochromatic knitwear, including hooded sweatshirts, wide-leg trousers, and tailored outerwear. Photographer Alvaro Beamud Cortes employs soft, directional lighting to emphasize the material textures against a neutral grey backdrop. With fashion styling by Tanya Jones, the imagery utilizes a muted color palette and clean vertical framing to define the visual tone. Casting by Isabel Pelaez and the appearance of model Olga Lane complete the editorial, which leans into an earthy, desaturated aesthetic.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
Grey Seamless
Advertising Campaign
