Max Mara: Max Mara Digital Campaign by Alvaro Beamud Cortes
Brand
Date
Jan 2025
Description
Max Mara presents a digital fashion campaign featuring a series of portraits that emphasize clean, minimalist compositions. Photographed by Alvaro Beamud Cortes, the work centers on monochromatic tailoring and textured knitwear, utilizing directional soft lighting to highlight the fabric quality of the garments. The project incorporates editorial styling by Tanya Jones, with casting direction by Isabel Pelaez and talent from model Olga Lane. The imagery is captured against a neutral grey studio backdrop, creating a polished, earthy aesthetic that remains consistent across the series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Cream
Background
Grey Seamless
Context
Advertising Campaign
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