Max Mara: Max Mara

Brand

Max Mara

Date

Sep 2024

Description

Max Mara presents a multifaceted fashion campaign that bridges commercial portraiture and high-contrast editorial photography. The series captures a refined aesthetic, leaning into clean structural lines and textured knitwear, while utilizing natural light to accentuate architectural details. Photographer Lucrezia Ganazzoli leads the visual execution, with styling by Maria Giulia Riva. The production maintains a consistent identity across both vertical and horizontal formats, featuring monochrome tones and analogue film textures that highlight the brand's minimal sensibility. Supporting the production are makeup artist Giovanna Fucciolo and casting director Simone Bart Rocchietti.

Style

Editorial, Horizontal, Monochrome

Industries

Luxury Fashion Houses

Color

Jet Black

Pure White

Context

Advertising Campaign