Max Mara Max Mara 2024

About

This black and white fashion diptych for Max Mara features two contrasting compositional frames. On the right, a model stands prominently wearing a quilted jacket and a hooded top against a neutral backdrop, with the Max Mara brand logo overlaid in the lower portion of the frame. On the left, a second image shows a model posed horizontally within a square architectural wall niche with a slatted shutter. The monochrome campaign is shot with a stark, clean aesthetic, utilizing natural lighting and high-contrast tones to highlight the textures of the apparel.