Max Mara: Brand Values Fall / Winter 2024
Brand
Date
Oct 2025
Description
Max Mara presents the Fall/Winter 2024 campaign, a fashion film exploring themes of individuality and personal journey. Through a series of low-angle tracking shots, the narrative follows a subject traversing urban environments, bridging the aesthetic between modern architecture and traditional city landscapes. The commercial production utilizes a live-action technique, capturing the subject in motion to underscore the collection's focus on structured outerwear and accessories. The visual language maintains a warm palette, set against the cool contrasts of an open sky to highlight the movement of the featured garments.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Camel
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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