Brand
Max Mara Brand Values Fall / Winter 2024 2025
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Description
This video for Max Mara's Brand Values Fall Winter 2024 project features a woman walking through city streets and urban environments. Partner Films New York produced the campaign, showcasing the subject wearing a tailored camel coat and black handbag. The scenes incorporate dynamic camera angles from low perspectives, focusing on architectural backgrounds and urban streetscapes. Subtitles appear throughout the video as part of the campaign's narrative design.