Max Mara: Brand Values Fall / Winter 2024
Brand
Date
Nov 2025
Description
Max Mara presents the Brand Values Fall / Winter 2024 campaign, a cinematic exploration of the brand's seasonal collection. The production features a woman moving through distinct urban streetscapes, with the visual narrative emphasizing sophisticated outerwear against architectural backgrounds. The project leans into a clean, live-action technique, utilizing natural light to frame candid motion. Produced by Partner Films London, the campaign translates the collection's identity into a vertical format suited for contemporary fashion media.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
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