Massimo Dutti
Red Clay Spring Summer
Brand
ProjectRed Clay Spring Summer
Date
Jun 2025
Description
Massimo Dutti presents its Red Clay Spring Summer collection, a menswear campaign focused on relaxed tailoring and refined fabric textures. Captured by photographer Ed Martin with styling by Christian De Galvez, the series utilizes soft directional lighting to emphasize the silhouettes of suede jackets, linen utility shirts, and pleated trousers. Featuring models Joseph Uyttenhove and Badhiel Lony Nyang, the imagery relies on a minimalist aesthetic to highlight earth tones and garment details. The project employs a clean, studio-based approach, leaning into editorial and commercial styles that prioritize negative space and matte architectural backdrops.
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