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·2025
·Red Clay Spring Summer

Model Joseph Uyttenhove wearing a black blazer, dark jeans, and glasses against a warm neutral studio backdrop for Massimo Dutti.

Model Joseph Uyttenhove poses in a brown suede jacket, wide-leg black trousers, and leather sandals against a neutral studio backdrop.

Two male models posing in earth-toned apparel and suede jacket against a neutral studio background.

Two male models posing against a dark background for Massimo Dutti Red Clay Spring Summer collection campaign

Model Joseph Uyttenhove walking in an off-white linen button-down shirt and shorts while holding a dark bag.

Model Joseph Uyttenhove walking in an open brown suede overshirt, white t-shirt, dark brown trousers, and flip-flops for Massimo Dutti.

Model Joseph Uyttenhove in a white linen shirt carrying a dark brown duffle bag for Massimo Dutti.

Two male models seated in neutral studio lighting wearing brown jackets, knitwear, and trousers for a menswear editorial.

Massimo Dutti Red Clay Spring Summer 2025

About

The Red Clay Spring Summer campaign for Massimo Dutti presents a collection of elevated menswear centered on relaxed silhouettes and tactile fabrications. Photographed by Ed Martin with fashion styling by Christian De Galvez, the series relies on a minimalist studio aesthetic to emphasize the interplay of earth-toned textures, including suede, linen, and knitwear. The imagery features models Badhiel Lony Nyang and Joseph Uyttenhove in a variety of posed and motion-based shots. The visual direction leans into soft, directional lighting and a restrained neutral color palette, creating a cohesive editorial feel that highlights clean tailoring and utilitarian design elements.