Massimo Dutti Red Clay Spring Summer 2025

Description

Captured by photographer Ed Martin with styling by Christian De Galvez for Massimo Dutti's Red Clay Spring Summer collection, this campaign image features model Joseph Uyttenhove seated in profile. The styling pairs a relaxed off-white linen overshirt with matching shorts and black double-strap slide sandals. Set against a dark, minimalist matte studio interior, the subject is illuminated with directional soft lighting that accentuates the fabric's natural texture, offset by ample negative space and the white Massimo Dutti typographic logo on the left.

Style

Horizontal, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Background

Black Seamless

Context

Advertising Campaign