Brand
ProjectRed Clay Spring Summer

Massimo Dutti Red Clay Spring Summer 2025
Associated creatives
Tags
Description
Models Badhiel Lony Nyang and Joseph Uyttenhove sit facing outward against a minimalist, warm grey studio backdrop for Massimo Dutti's Red Clay Spring Summer campaign. On the left, Joseph wears a rich brown suede buttoned overshirt over dark trousers, looking forward with hands clasped. On the right, Badhiel is styled in a beige knitted cardigan over an off-white t-shirt and light trousers, gazing to the side. Subtle typography detailing the collection narrative is set between them in the frame. The scene is illuminated by soft, directional studio light that highlights the tactile fabric textures and warm earth tones.
Style
Editorial, Horizontal, Warm, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Caramel (40%)
Off-White (30%)
Taupe (20%)
Background
Coloured Seamless
Context
Advertising Campaign
