Massimo Dutti

Sep 2024

Massimo Dutti’s 'New York' campaign is a series of fashion editorials that capture the grit and rhythm of the city. Shot on location with an analogue film aesthetic, the work leans into a naturalistic, documentary-style approach that highlights the texture of the brand's seasonal leather and knitwear collections. Photographer Ed Martin frames model Quinn Mora against the backdrop of iconic urban architecture, utilizing low angles and natural daylight to maintain a candid, unforced perspective. With fashion styling by Esther Matilla and hair styling by Egon Crivillers, the visuals balance clean, monochromatic high-contrast shots with warm-toned, street-level compositions. Production for the campaign was managed by Ariadna Gazquez and Alicia Torres, with casting directed by Ander Gaztelu and Ariadna Gazquez.

Editorial, Vertical, Clean

Analogue / film, Natural light

Luxury Fashion Houses

Street

Advertising Campaign