Massimo Dutti: New York

Sep 2024

Massimo Dutti’s New York campaign captures a series of editorial vignettes set against the backdrop of the city’s dense urban architecture. Shot by photographer Ed Martin, the campaign leans into a candid, documentary-style aesthetic that documents model Quinn Mora navigating bustling sidewalks and construction-laden intersections. The work balances clean, high-contrast monochrome imagery with warm, natural daylight photography to highlight the tactile details of the collection’s leather outerwear, structured tailoring, and accessories. Utilizing an analogue film look, the editorial emphasizes authentic city movement and textured urban surfaces. Production was managed by Alicia Torres and Ariadna Gazquez, with styling by Esther Matilla and hair by Egon Crivillers. Casting was directed by Ander Gaztelu and Ariadna Gazquez.

Editorial, Vertical, Clean

Analogue / film, Natural light

Street

Advertising Campaign