Low-angle monochrome photograph of model Quinn Mora looking upward on a New York street for Massimo Dutti

Model Quinn Mora leaning against a pale green brick wall wearing a grey dress and black turtleneck for Massimo Dutti.

Model Quinn Mora walking on a New York street wearing a cream blouse and black trousers, photographed by Ed Martin for Massimo Dutti.

Model wearing dark oval sunglasses and a black leather jacket with a turtleneck against an urban street background.

Model Quinn Mora in sunglasses and a black leather jacket on a New York street, captured by photographer Ed Martin.

Model Quinn Mora wearing a dark jacket and trousers holding a large handbag in front of a construction fence

Model leaning against a green lamppost on a New York street wearing a brown leather jacket and tall boots

Model Quinn Mora in a black leather jacket and boots posing on a New York street for Massimo Dutti

Model wearing dark sunglasses and leather jacket sitting on a city street crosswalk railing for Massimo Dutti

Model wearing a dark leather jacket holding a bag walking on a city street flanked by tall buildings

Model Quinn Mora standing on a New York street wearing a light blouse and dark trousers for Massimo Dutti

Model wearing dark sunglasses and a black quilted jacket standing on a city street near buildings.

Model standing before a construction site on a city street with a yellow taxi in the foreground.

Massimo Dutti New York 2024

About

Massimo Dutti’s New York campaign captures a series of editorial vignettes set against the backdrop of the city’s dense urban architecture. Shot by photographer Ed Martin, the campaign leans into a candid, documentary-style aesthetic that documents model Quinn Mora navigating bustling sidewalks and construction-laden intersections. The work balances clean, high-contrast monochrome imagery with warm, natural daylight photography to highlight the tactile details of the collection’s leather outerwear, structured tailoring, and accessories. Utilizing an analogue film look, the editorial emphasizes authentic city movement and textured urban surfaces. Production was managed by Alicia Torres and Ariadna Gazquez, with styling by Esther Matilla and hair by Egon Crivillers. Casting was directed by Ander Gaztelu and Ariadna Gazquez.