Brand
ProjectNew York

Massimo Dutti New York 2024
Associated creatives
Tags
Description
This fashion campaign image for Massimo Dutti, titled New York and photographed by Ed Martin, captures a model posing outdoors on a city sidewalk. The model leans casually against a green lamppost while wearing a structured brown leather jacket, a black turtleneck, and tall brown boots, accompanied by a large dark handbag. Styled by Esther Matilla with hair by Egon Crivillers, the shot is set against an urban street backdrop with visible asphalt, parked vehicles, and traditional New York architecture in the distance. Natural daylight illuminates the scene, highlighting the rich textures of the leather and footwear.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Chocolate (60%)
Jet Black (40%)
Background
Street
Context
Advertising Campaign
