Brand
ProjectNew York

Massimo Dutti New York 2024
Associated creatives
Tags
Description
This black and white fashion editorial campaign image for Massimo Dutti captures a model walking on a bustling New York city street. The subject is captured from a low angle, wearing an oversized dark leather jacket and carrying a bag while navigating a crosswalk. Tall urban architecture, scaffolding, and parked vehicles frame the background under natural daylight. The composition utilizes high-contrast monochrome tones and dynamic perspective to emphasize movement and texture within the metropolitan setting. Ed Martin photographed the campaign with styling by Esther Matilla and hair by Egon Crivillers.
Style
Editorial, Horizontal, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Street
Context
Advertising Campaign
