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Model wearing a dark leather jacket holding a bag walking on a city street flanked by tall buildings

Massimo Dutti New York 2024

Associated creatives

Tags

Description

This black and white fashion editorial campaign image for Massimo Dutti captures a model walking on a bustling New York city street. The subject is captured from a low angle, wearing an oversized dark leather jacket and carrying a bag while navigating a crosswalk. Tall urban architecture, scaffolding, and parked vehicles frame the background under natural daylight. The composition utilizes high-contrast monochrome tones and dynamic perspective to emphasize movement and texture within the metropolitan setting. Ed Martin photographed the campaign with styling by Esther Matilla and hair by Egon Crivillers.

Style

Editorial, Horizontal, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign