Massimo Dutti: METROPOLIS

Brand

Massimo Dutti

Date

Sep 2024

Description

Massimo Dutti presents METROPOLIS, an editorial fashion campaign centering on the interplay between structured menswear and urban architecture. Featuring model Fernando Cabral, the project explores a desaturated, minimalist aesthetic that emphasizes clean silhouettes and classic tailoring against a backdrop of neoclassical facades and dense cityscapes. The visual narrative relies on natural light, ranging from diffused morning sun to high-contrast monochrome, to highlight the texture of leather, wool, and stone. Photographers Basil Fauchier and Ed Martin capture a grounded, atmospheric tone throughout the series, utilizing techniques like film grain and analogue-inspired composition to frame the collection. Fashion styling by Dominic Shearer anchors the project in contemporary refinement, supported by hair styling from Egon Crivillers and casting by Ariadna Gazquez.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Menswear

Background

Street

Context

Advertising Campaign