Massimo Dutti

Sep 2024

The Metropolis campaign for Massimo Dutti presents a series of editorial studies focused on contemporary menswear. Set against the stark, grand architecture of an urban landscape, the collection highlights structured silhouettes and tailored layering through a refined, desaturated palette. Photographers Basil Fauchier and Ed Martin capture model Fernando Cabral in various city environments, moving between neoclassical stone facades and modern urban canyons. The series utilizes natural light to emphasize the clean lines of the garments, incorporating minimalist and moody aesthetics to frame the seasonal pieces. Fashion styling is led by Dominic Shearer, with hair by Egon Crivillers and casting by Ariadna Gazquez. The work utilizes a mix of high-contrast monochrome and clean color palettes to articulate the collection's focus on formal and casual-tailored essentials.

Editorial, Vertical

Natural light

Menswear

Street

Advertising Campaign