Massimo Dutti

METROPOLIS

Brand

Massimo Dutti

ProjectMETROPOLIS

Date

Sep 2024

Description

METROPOLIS is a menswear fashion campaign for Massimo Dutti that centers on the intersection of structured design and urban architecture. Captured by photographers Basil Fauchier and Ed Martin, the editorial series features model Fernando Cabral in a variety of tailored looks, ranging from sharp, monochromatic suits to minimalist leather outerwear. Throughout the project, the styling by Dominic Shearer emphasizes clean silhouettes against the textured stone and neoclassical facades of the city. The execution utilizes natural light to create varied atmospheres, transitioning between high-contrast monochrome shots, grainy atmospheric stills, and warm, sunlit street scenes. Egon Crivillers provided hair styling, with casting by Ariadna Gazquez.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Menswear

Background

Street

Context

Advertising Campaign