Brand
ProjectMETROPOLIS

Massimo Dutti METROPOLIS 2024
Associated creatives
Tags
Description
Captured from a dramatic low angle, model Fernando Cabral poses against a backdrop of towering urban architecture and stone facades for Massimo Dutti's METROPOLIS campaign. The black-and-white editorial shot features sharp vertical lines, with the cityscape receding high into the sky behind him. He wears a structured dark tailored overcoat layered over a dark top. Soft natural light illuminates his profile against the stark, geometric building facades.
Style
Editorial, Vertical, Moody, Monochrome
Techniques
Natural light
Industries
Menswear
Color
Jet Black (70%)
Off-Black (30%)
Background
Commercial Office
Context
Advertising Campaign
