Brand
ProjectMETROPOLIS

Massimo Dutti METROPOLIS 2024
Associated creatives
Tags
Description
Model Fernando Cabral is captured from behind amidst billowing clouds of street steam in a high-contrast black-and-white composition for Massimo Dutti's Metropolis project. A street sign reading ONE WAY is visible in the upper background against urban architecture and parked vehicles. The image features a gritty, atmospheric aesthetic with prominent film grain and diffused natural backlighting illuminating the vapor.
Style
Editorial, Horizontal, Monochrome, Grainy
Industries
Menswear
Color
Off-Black (60%)
Charcoal (40%)
Background
Street
Context
Advertising Campaign
