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This black and white campaign photograph for the Margaret Howell Spring Summer 2025 collection features three models posed closely together against an exterior building wall. Photographed by William Waterworth with creative direction by David Lane, the image captures a candid, contemplative mood with natural lighting. The subjects wear minimalist garments styled by Louis Prier Tisdall, with hair and makeup by Shiori Takahashi and Mel Arter. The composition highlights expressive, relaxed postures with clean lines and soft tonal gradations.



