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This black and white fashion campaign image for the Margaret Howell S/S 2025 collection features a model walking forward on a rooftop setting. The subject is dressed in a dark, long-line coat worn over a patterned button-up shirt and tailored shorts, paired with socks and sandals. Large industrial ventilation structures and tiled architectural panels form the background. The photograph is shot from a low angle under natural daylight, emphasizing the clean lines and straightforward styling characteristic of the brand. Photographer William Waterworth captured the campaign with creative direction by David Lane and styling by Louis Prier Tisdall.



